Write Content that Answers Questions

My favorite bit of advice from copywriter Pamela Neely is to structure your website content so it answers questions. Think about that as you’re writing copy for your site or blog and it will change the way you approach your subject.

More and more, search engines are providing search results based on the meaning of words rather than just the inclusion of certain keywords in a search query. Write as if you are having a conversation with your potential customers and give them the information they are seeking. Think about the most common questions you receive about your products/services and include answers to those questions in your copy.

See her entire article: How Google Hummingbird Affects Website Content.” It may change the way you approach writing on the web.

Janis DeVore
About the Author
With a background in communications and marketing, Janis DeVore has been working in the web industry since 1997. DeVore Web Solutions specializes in web design, web analytics and website audits, SEO, content creation and marketing, PPC, social media, email marketing, and public relations for small to medium sized businesses.